Auburn University Tiger Giving Day

Led video production and content strategy for the 2024 Tiger Giving Day campaign in support of Harbert College of Business' Financial Wellness initiative. From producing and filming to editing and managing the social media rollout, I created a digital campaign that drove strong engagement and donor support. The project raised over $46,000, nearly double the fundraising goal with more than 360 donors and thousands of views and impressions across LinkedIn and Facebook.